A hybrid advertising media selection model using AHP and fuzzy-based GA decision making
Crossref DOI link: https://doi.org/10.1007/s00521-016-2517-z
Published Online: 2016-08-16
Published Print: 2018-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Javan, Hooshang Tadrisi
Khanlari, Amir
Motamedi, Omid
Mokhtari, Hadi
License valid from 2016-08-16