Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions
Crossref DOI link: https://doi.org/10.1007/s10055-018-0344-5
Published Online: 2018-05-08
Published Print: 2019-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
De Gauquier, Laurens http://orcid.org/0000-0002-4343-1412
Brengman, Malaika
Willems, Kim
Van Kerrebroeck, Helena
Text and Data Mining valid from 2018-05-08
Article History
Received: 8 August 2017
Accepted: 25 April 2018
First Online: 8 May 2018