The effect of price promotions on consumer shopping behavior across online and offline channels: differences between frequent and non-frequent shoppers
Crossref DOI link: https://doi.org/10.1007/s10257-016-0310-2
Published Online: 2016-02-17
Published Print: 2017-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Arce-Urriza, Marta
Cebollada, Javier
Tarira, María Fernanda
Funding for this research was provided by:
Secretaría de Estado de Investigación, Desarrollo e Innovación (ECO2011-28182)
Text and Data Mining valid from 2016-02-17