Why consumers turn negative about the brand: antecedents and consequences of negative consumer engagement in virtual communities
Crossref DOI link: https://doi.org/10.1007/s10257-023-00632-4
Published Online: 2023-03-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Yadav, Rambalak
Sangroya, Deepak
Pereira, Vijay
Text and Data Mining valid from 2023-03-08
Version of Record valid from 2023-03-08
Article History
Received: 26 May 2022
Revised: 3 December 2022
Accepted: 5 December 2022
First Online: 8 March 2023