The allocation optimization of promotion budget and traffic volume for an online flash-sales platform
Crossref DOI link: https://doi.org/10.1007/s10479-018-3065-y
Published Online: 2018-10-09
Published Print: 2020-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Zhou, Yong-Wu
Chen, Chuanying
Zhong, Yuanguang
Cao, Bin
Funding for this research was provided by:
National Natural Science Foundation of China (71501077, 71520107001)
Text and Data Mining valid from 2018-10-09
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Article History
First Online: 9 October 2018