Direct marketing of an event under hazards of customer saturation and forgetting
Crossref DOI link: https://doi.org/10.1007/s10479-020-03723-4
Published Online: 2020-07-28
Published Print: 2020-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kogan, Konstantin
Herbon, Avi
Venturi, Beatrice
Text and Data Mining valid from 2020-07-28
Version of Record valid from 2020-07-28
Article History
First Online: 28 July 2020