Developing Measurement Scales of Organizational and Issue Legitimacy: A Case of Direct-to-Consumer Advertising in the Pharmaceutical Industry
Crossref DOI link: https://doi.org/10.1007/s10551-014-2498-8
Published Online: 2015-01-30
Published Print: 2016-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Chung, Jee Young
Berger, Bruce K.
DeCoster, Jamie
Text and Data Mining valid from 2015-01-30