Consumers’ Responses to Public Figures’ Transgression: Moral Reasoning Strategies and Implications for Endorsed Brands
Crossref DOI link: https://doi.org/10.1007/s10551-015-2544-1
Published Online: 2015-01-18
Published Print: 2016-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lee, Joon Sung
Kwak, Dae Hee
Text and Data Mining valid from 2015-01-18