Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity
Crossref DOI link: https://doi.org/10.1007/s10551-015-2855-2
Published Online: 2015-09-15
Published Print: 2017-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Sierra, Vicenta
Iglesias, Oriol
Markovic, Stefan
Singh, Jatinder Jit
Text and Data Mining valid from 2015-09-15