Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial
Crossref DOI link: https://doi.org/10.1007/s10551-015-2961-1
Published Online: 2015-12-01
Published Print: 2018-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Howie, Katharine M.
Yang, Lifeng
Vitell, Scott J.
Bush, Victoria
Vorhies, Doug
Text and Data Mining valid from 2015-12-01