Can Bonus Packs Mislead Consumers? A Demonstration of How Behavioural Consumer Research Can Inform Unfair Commercial Practices Law on the Example of the ECJ’s Mars Judgement
Crossref DOI link: https://doi.org/10.1007/s10603-017-9345-0
Published Online: 2017-05-04
Published Print: 2017-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Purnhagen, Kai P.
van Herpen, Erica
Funding for this research was provided by:
Wageningen University
License valid from 2017-05-04