The Impact of Qualified Health Claims on Advertising Evaluations: The Cases of POM Wonderful and Minute Maid
Crossref DOI link: https://doi.org/10.1007/s10603-019-09408-1
Published Online: 2019-02-20
Published Print: 2019-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hatch, C. D. http://orcid.org/0000-0002-5014-9722
Buttrick, H.
Text and Data Mining valid from 2019-02-20
Article History
Received: 10 April 2018
Accepted: 29 January 2019
First Online: 20 February 2019