A persuasive-based latent class segmentation analysis of luxury brand websites
Crossref DOI link: https://doi.org/10.1007/s10660-016-9212-0
Published Online: 2016-02-02
Published Print: 2016-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Díaz, Estrella
Martín-Consuegra, David
Estelami, Hooman
Text and Data Mining valid from 2016-02-02