Study on the influencing factors of unplanned consumption in a large online promotion activity
Crossref DOI link: https://doi.org/10.1007/s10660-016-9215-x
Published Online: 2016-02-12
Published Print: 2016-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Yan, Qiang
Wang, Lingli
Chen, Wenjing
Cho, Junghoo
Funding for this research was provided by:
Program for New Century Excellent Talents in University (NCET-11-0597)
Beijing Philosophy and Social Science Planning Project (13KDB011)
Text and Data Mining valid from 2016-02-12