The role of online buzz for leader versus challenger brands: the case of the MP3 player market
Crossref DOI link: https://doi.org/10.1007/s10660-016-9218-7
Published Online: 2016-03-29
Published Print: 2016-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Shin, Hyun S.
Hanssens, Dominique M.
Kim, Kyoo il
Funding for this research was provided by:
Hanyang University (HY-2015)
Text and Data Mining valid from 2016-03-29