Design of sweepstakes-based social media marketing for online customer engagement
Crossref DOI link: https://doi.org/10.1007/s10660-018-09329-0
Published Online: 2019-01-04
Published Print: 2020-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Jung, Woo-Jin
Yang, Seungjun
Kim, Hee-Woong http://orcid.org/0000-0001-8514-9434
Text and Data Mining valid from 2019-01-04
Article History
First Online: 4 January 2019