Examining the role of the marketing activity and eWOM in the movie diffusion: the decomposition perspective
Crossref DOI link: https://doi.org/10.1007/s10660-020-09423-2
Published Online: 2020-06-11
Published Print: 2020-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Zhang, Hailin
Yuan, Xina http://orcid.org/0000-0002-6983-4199
Song, Tae Ho
Funding for this research was provided by:
National Natural Science Foundation of China (Grant. No. 71502151)
Fundamental Research Funds for the Central Universities (Grant:20720171018)
Text and Data Mining valid from 2020-06-11
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Article History
First Online: 11 June 2020