Real-time bidding campaigns optimization using user profile settings
Crossref DOI link: https://doi.org/10.1007/s10660-021-09513-9
Published Online: 2021-11-25
Published Print: 2023-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Miralles-Pechuán, Luis http://orcid.org/0000-0002-7565-6894
Qureshi, M. Atif
Namee, Brian Mac
Funding for this research was provided by:
Technological University Dublin
Text and Data Mining valid from 2021-11-25
Version of Record valid from 2021-11-25
Article History
Accepted: 24 September 2021
First Online: 25 November 2021