The processing of native advertising compared to banner advertising: an eye-tracking experiment
Crossref DOI link: https://doi.org/10.1007/s10660-021-09523-7
Published Online: 2021-11-27
Published Print: 2023-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
De Keyzer, Freya http://orcid.org/0000-0002-9152-6854
Dens, Nathalie
De Pelsmacker, Patrick
Text and Data Mining valid from 2021-11-27
Version of Record valid from 2021-11-27
Article History
Accepted: 10 November 2021
First Online: 27 November 2021
Declarations
:
: On behalf of all authors, the corresponding author states that there is no conflict of interest.