Reselling or agency selling? The strategic role of live streaming commerce in distribution contract selection
Crossref DOI link: https://doi.org/10.1007/s10660-022-09581-5
Published Online: 2022-07-10
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wang, Qiang
Zhao, Nenggui
Ji, Xiang http://orcid.org/0000-0002-5233-4358
Text and Data Mining valid from 2022-07-10
Version of Record valid from 2022-07-10
Article History
Accepted: 14 June 2022
First Online: 10 July 2022
Declarations
:
: On behalf of all authors, the corresponding author states that there is no conflict of interest.
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