Selling through social media influencers in influencer marketing: participation-based contract versus sales-based contract
Crossref DOI link: https://doi.org/10.1007/s10660-022-09600-5
Published Online: 2022-09-24
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Shen, Bin
Cheng, Ming
He, Renlong
Yang, Minglei http://orcid.org/0000-0002-0708-1320
Text and Data Mining valid from 2022-09-24
Version of Record valid from 2022-09-24
Article History
Accepted: 18 July 2022
First Online: 24 September 2022