Lean persuasive design of electronic word-of-mouth (e-WOM) indexes for e-commerce stores based on fogg behavior model
Crossref DOI link: https://doi.org/10.1007/s10660-023-09753-x
Published Online: 2023-08-29
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Li, Shugang
Liu, Fang
Zhang, Yuqi http://orcid.org/0000-0002-5905-8114
Yu, Zhaoxu
Funding for this research was provided by:
National Natural Science Foundation of China (71871135, 72271155)
Text and Data Mining valid from 2023-08-29
Version of Record valid from 2023-08-29
Article History
Accepted: 12 August 2023
First Online: 29 August 2023
Declarations
:
: None.