Supervising or assisting? The influence of virtual anchor driven by AI–human collaboration on customer engagement in live streaming e-commerce
Crossref DOI link: https://doi.org/10.1007/s10660-023-09783-5
Published Online: 2023-11-24
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Zhang, Yuexian
Wang, XueYing http://orcid.org/0009-0001-4238-1943
Zhao, Xin
Funding for this research was provided by:
Social Science Foundation of China (21BGL057)
Text and Data Mining valid from 2023-11-24
Version of Record valid from 2023-11-24
Article History
Accepted: 2 November 2023
First Online: 24 November 2023