The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis
Crossref DOI link: https://doi.org/10.1007/s10796-019-09924-y
Published Online: 2019-05-09
Published Print: 2020-10
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ismagilova, Elvira
Slade, Emma L.
Rana, Nripendra P. http://orcid.org/0000-0003-1105-8729
Dwivedi, Yogesh K.
Funding for this research was provided by:
Swansea University
Text and Data Mining valid from 2019-05-09
Version of Record valid from 2019-05-09
Article History
First Online: 9 May 2019