Converting browsers into recurring customers: an analysis of the determinants of sponsored search success for monthly subscription services
Crossref DOI link: https://doi.org/10.1007/s10799-014-0186-0
Published Online: 2014-05-28
Published Print: 2014-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Abrahams, Alan S.
Barkhi, Reza
Coupey, Eloise
Ragsdale, Cliff T.
Wallace, Linda G.
Text and Data Mining valid from 2014-05-28