The more interactivity the better? Investigating interactivity, task complexity, and product knowledge in online purchase decisions
Crossref DOI link: https://doi.org/10.1007/s10799-020-00316-2
Published Online: 2020-09-01
Published Print: 2020-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Tang, Fengchun http://orcid.org/0000-0003-3744-3123
Text and Data Mining valid from 2020-09-01
Version of Record valid from 2020-09-01
Article History
First Online: 1 September 2020