Why do people speak about products online? The role of opinion leadership
Crossref DOI link: https://doi.org/10.1007/s10799-022-00359-7
Published Online: 2022-03-09
Published Print: 2023-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Chai, Sangmi
Choi, Bomi
Kim, Minkyun
Cheng, T. C. E.
Text and Data Mining valid from 2022-03-09
Version of Record valid from 2022-03-09
Article History
Accepted: 12 December 2021
First Online: 9 March 2022