The impact of supplier bargaining power on the advertising costs of movie sequels
Crossref DOI link: https://doi.org/10.1007/s10824-014-9223-4
Published Online: 2014-10-21
Published Print: 2015-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ma, Judy
Huang, Dongling
Kumar, M. V. Shyam
Strijnev, Andrei
Text and Data Mining valid from 2014-10-21