Click efficiency: a unified optimal ranking for online Ads and documents
Crossref DOI link: https://doi.org/10.1007/s10844-015-0366-3
Published Online: 2015-06-28
Published Print: 2016-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Balakrishnan, Raju
Kambhampati, Subbarao
Text and Data Mining valid from 2015-06-28