The interrelationships between brand and channel choice
Crossref DOI link: https://doi.org/10.1007/s11002-014-9305-2
Published Online: 2014-06-25
Published Print: 2014-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Neslin, Scott A.
Jerath, Kinshuk
Bodapati, Anand
Bradlow, Eric T.
Deighton, John
Gensler, Sonja
Lee, Leonard
Montaguti, Elisa
Telang, Rahul
Venkatesan, Raj
Verhoef, Peter C.
Zhang, Z. John
Text and Data Mining valid from 2014-06-25