Advancing research on loyalty programs: a future research agenda
Crossref DOI link: https://doi.org/10.1007/s11002-014-9311-4
Published Online: 2014-06-18
Published Print: 2015-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Breugelmans, Els
Bijmolt, Tammo H. A.
Zhang, Jie
Basso, Leonardo J.
Dorotic, Matilda
Kopalle, Praveen
Minnema, Alec
Mijnlieff, Willem Jan
Wünderlich, Nancy V.
Text and Data Mining valid from 2014-06-18