The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Crossref DOI link: https://doi.org/10.1007/s11002-014-9324-z
Published Online: 2014-09-10
Published Print: 2016-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Septianto, Felix
Pratiwi, Loren
Text and Data Mining valid from 2014-09-10