Predicting new service adoption with conjoint analysis: external validity of BDM-based incentive-aligned and dual-response choice designs
Crossref DOI link: https://doi.org/10.1007/s11002-014-9326-x
Published Online: 2014-09-17
Published Print: 2016-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wlömert, Nils
Eggers, Felix
Text and Data Mining valid from 2014-09-17