The influence of hedonic versus utilitarian consumption situations on the compromise effect
Crossref DOI link: https://doi.org/10.1007/s11002-014-9331-0
Published Online: 2014-09-23
Published Print: 2016-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kim, Sungeun
Kim, Jungkeun
Text and Data Mining valid from 2014-09-23