Do I know you? How brand familiarity and perceived fit affect consumers’ attitudes towards brands placed in movies
Crossref DOI link: https://doi.org/10.1007/s11002-015-9347-0
Published Online: 2015-01-22
Published Print: 2016-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Verhellen, Yann
Dens, Nathalie
De Pelsmacker, Patrick
Text and Data Mining valid from 2015-01-22