The Korean language and the effects of its honorifics system in advertising: deferential vs. informal speech as regulatory prime on persuasive impact
Crossref DOI link: https://doi.org/10.1007/s11002-015-9353-2
Published Online: 2015-02-08
Published Print: 2015-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Han, Jin K.
Sohn, Yong Seok
Yoo, Kun Woo
Text and Data Mining valid from 2015-02-08