Brand-embedded interaction: a dynamic and personalized interaction for co-creation
Crossref DOI link: https://doi.org/10.1007/s11002-015-9361-2
Published Online: 2015-03-05
Published Print: 2016-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kim, Yuna
Slotegraaf, Rebecca J.
Text and Data Mining valid from 2015-03-05