From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness
Crossref DOI link: https://doi.org/10.1007/s11002-015-9363-0
Published Online: 2015-03-27
Published Print: 2016-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kapitan, Sommer
Silvera, David H.
Text and Data Mining valid from 2015-03-27