Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty
Crossref DOI link: https://doi.org/10.1007/s11002-015-9371-0
Published Online: 2015-05-05
Published Print: 2016-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Love, Edwin
Staton, Mark
Rotman, Jeff D.
Text and Data Mining valid from 2015-05-05