A longitudinal examination of the impact of quality perception gap on brand performance in the US Automotive Industry
Crossref DOI link: https://doi.org/10.1007/s11002-015-9392-8
Published Online: 2015-09-11
Published Print: 2017-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Akdeniz, M. Billur
Calantone, Roger J.
Text and Data Mining valid from 2015-09-11