When do unethical brand perceptions spill over to competitors?
Crossref DOI link: https://doi.org/10.1007/s11002-016-9409-y
Published Online: 2016-09-09
Published Print: 2017-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Trump, Rebecca K.
Newman, Kevin P.
License valid from 2016-09-09