Do stock prices undervalue investments in advertising?
Crossref DOI link: https://doi.org/10.1007/s11002-016-9411-4
Published Online: 2016-10-06
Published Print: 2016-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Oh, Yun Kyung
Gulen, Huseyin
Kim, Jung-Min
Robinson, William T.
License valid from 2016-10-06