What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising
Crossref DOI link: https://doi.org/10.1007/s11002-017-9428-3
Published Online: 2017-04-22
Published Print: 2017-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bekk, Magdalena
Spörrle, Matthias
Völckner, Franziska
Spieß, Erika
Woschée, Ralph
License valid from 2017-04-22