If it has lots of bells and whistles, it must be the best: how maximizers and satisficers evaluate feature-rich versus feature-poor products
Crossref DOI link: https://doi.org/10.1007/s11002-017-9440-7
Published Online: 2017-10-16
Published Print: 2017-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Brannon, Daniel C.
Soltwisch, Brandon W.
License valid from 2017-10-16