Are rival team fans a curse for home team sponsors? The moderating effects of fit, oppositional loyalty, and league sponsoring
Crossref DOI link: https://doi.org/10.1007/s11002-017-9441-6
Published Online: 2017-10-16
Published Print: 2018-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Olson, Erik L.
License valid from 2017-10-16