The differentiated effect of advertising on readership: evidence from a two-sided market approach
Crossref DOI link: https://doi.org/10.1007/s11002-018-9464-7
Published Online: 2018-06-21
Published Print: 2018-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ivaldi, Marc
Muller-Vibes, Catherine http://orcid.org/0000-0001-7348-7233
Text and Data Mining valid from 2018-06-21
Article History
First Online: 21 June 2018