The effect of traditionally marginalized groups in advertising on consumer response
Crossref DOI link: https://doi.org/10.1007/s11002-018-9468-3
Published Online: 2018-09-05
Published Print: 2018-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ruggs, Enrica N.
Stuart, Jennifer Ames
Yang, Linyun W.
Text and Data Mining valid from 2018-09-01
Article History
First Online: 5 September 2018