When more likes is not better: the consequences of high and low likes-to-followers ratios for perceived account credibility and social media marketing effectiveness
Crossref DOI link: https://doi.org/10.1007/s11002-019-09496-6
Published Online: 2019-09-02
Published Print: 2019-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
De Vries, Eline L. E. http://orcid.org/0000-0003-0711-4353
Funding for this research was provided by:
Spanish Ministry of Economics (ECO2017-87369-P)
Text and Data Mining valid from 2019-09-02
Version of Record valid from 2019-09-02
Article History
First Online: 2 September 2019