Can negative buzz increase awareness and purchase intent?
Crossref DOI link: https://doi.org/10.1007/s11002-019-09501-y
Published Online: 2019-11-28
Published Print: 2020-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Han, Jung Ah
Feit, Elea McDonnell http://orcid.org/0000-0002-1067-0791
Srinivasan, Shuba
Text and Data Mining valid from 2019-11-28
Version of Record valid from 2019-11-28
Article History
First Online: 28 November 2019