Boys do not cry: the negative effects of brand masculinity on brand emotions
Crossref DOI link: https://doi.org/10.1007/s11002-020-09519-7
Published Online: 2020-06-16
Published Print: 2020-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Boeuf, Benjamin http://orcid.org/0000-0001-5441-7512
Funding for this research was provided by:
IÉSEG School of Management (na)
Text and Data Mining valid from 2020-06-16
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Article History
First Online: 16 June 2020